Corporate Social Responsibility

We are committed to an early implementation of Corporate Social Responsibility and have chosen Barretstown as our CSR children's charity.

It is hard to imagine the devastation that is caused by the diagnosis of childhood cancer or serious illness. Barretstown is a specially designed camp, based in a castle in Co Kildare,Ireland which provides a life-changing programme which helps these families and children affected by cancer and other serious illnesses along their journey.

Children and families come to Barretstown from Ireland and across Europe. It provides a medically-endorsed programme of arts, adventure and fun activities for which helps them to re-build their confidence, self esteem, trust and courage in a safe, fun and supportive environment.

Hospitals take care of the physical effects of serious illness; Barretstown helps to heal the emotional scars. The children, who come to Barretstown having spent long periods of time in hospital and having been denied ordinary childhood experiences, rediscover their self-esteem, improve their self-image and often find new skills to help cope with their illness.

Why not enter the Avonmore sponsored family competition for our CSR partner Barretstown on www.sendmorefamilies.com where you will get the chance to win a trip to Disneyland Paris for you and your family - including flights and 3 nights in a 4* hotel. Barretstown helps children with cancer and other serious illnesses to cope with the devastating effects of their illnesses through specially designed, medically approved programmes, delivered in a fun camp environment. Children come from all over Ireland, and from 22 other European countries, either on their own or with their families to take part in Barretstown's life-changing programmes and have some Serious Fun.

Children from 7 to 17 are encouraged to step outside their comfort zone and take on challenges as varied as performing on stage or climbing a 40ft tower. Through their successes, the children begin to stop seeing themselves as “sick kids”. The technical term is ‘Therapeutic Recreation’ but, at Barretstown, they call it Serious Fun! Barretstown also runs a series of family camps to support the entire family.